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on the inherent qualities of the Costa Coffee brand and on the company s string of 50 retail outlets across ...
Court Burkitt and Company has taken the John Lewis Partnership on to cross-track posters for the first time in its 67-year history. The retail chain has never before sanctioned an umbrella branding campaign that was not linked to particular stores. Two 48-sheet executions will support TV ...
, retail or health insurance. Tell me more. It s a truly integrated launch and we ve ...
.5 Commission 2 2 Abbott Mead Granada Retail 50.2 9.1 41.1 Vickers ...
, Virgin Retail at Reading was a success. With V96, Virgin was everything. I think punters enjoyed ...
about the digital race in Germany. The D-Box decoders retail at DM890 (pounds 400), which isn ...
by fmcg, retail and financial services, he explains. Those categories have not tended to be major ...
Amstrad is to go back on its pledge not to sell products through retailers and start selling its...Amstrad is to go back on its pledge not to sell products through retailers and start selling its ... -turn for the troubled technology firm, which withdrew its computer and fax machines from the retail sector in November ... -street retailers, and he relaunched Amstrad as a direct sales firm. No Amstrad products have been sold through ...
Asda s battle to break Resale Price Maintenance took a new turn this week, as the retailer...Asda s battle to break Resale Price Maintenance took a new turn this week, as the retailer threatened to delist Alka-Seltzer. The retailer has protested to the brand s distributor Warner-Lambert over plans to raise the price of the 30-pack product by 10% to pounds 3.29, while reducing the number ...
Multiple retailers can be awkward when it comes to promotions. Ken Gofton examines the key area...Multiple retailers can be awkward when it comes to promotions. Ken Gofton examines the key area ... . In short, what retailers want from promotions is evolving rapidly through the 90s. But are manufacturers ... at the same conference. Wearing his sales hat, he points out that the retailer is his customer. In marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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