19 Dec 1997
| by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
The retailer has approached a number of UK media shops about pitching ...
on
advertising in the UK. However, the retailer unveiled a major TV
campaign at the end of September, its first ...
19 Dec 1997
| by A PUNTER
. They are all
the same. This Christmas, why not drop into big warehouse-type
retailer ... ..... They are all
the same. This Christmas, why not drop into big warehouse-type
retailer ...
the rubbish these retailers are
trying to peddle.
I saw an ad in a national newspaper the other day from a well-known
retailer, all lovingly crafted with holly, snow, a few stars and loads
of tacky ...
19 Dec 1997
| by TIM McCLOSKEY, deputy managing director
. The record business adores it, retailers
give it truckloads of pages and even us agencies support...Q magazine, like rock music, has reinvented itself. This isn t in
desperation. Q owns its market. The record business adores it, retailers
give it truckloads of pages and even us agencies support it with ads
every now and then.
But in the past Q has lost readers and been over-reliant on old stars ...
19 Dec 1997
| by KAREN YATES
as managing director for membership.
The retail veteran is likely to retain the RAC s controversial ...
19 Dec 1997
| by KAREN YATES
reacted much faster to the changes that have swept
through grocery retailing in recent years ...
18 Dec 1997
| by DANNY ROGERS
Alliance & Leicester has signed up five retail partners to its
money-back credit card scheme, in a
18 Dec 1997
, equivalent to pounds 140,000 if rolled out nationally.
It was particularly good to see a retailer ...
. It is very pleasing to see the
standard of direct marketing moving up and up in the retail sector ...
18 Dec 1997
% of the schools had claimed 36,000
instruments, with a retail value of pounds 800,000. Sales of Club
biscuits ...
18 Dec 1997
% of net new retail funding for the entire
year.
To achieve this level of enquiry, capture ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
Andy Hill - Empire Stores Group
Susan Lockhart - Retail Marketing Partnership
Martin ...