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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... on advertising in the UK. However, the retailer unveiled a major TV campaign at the end of September, its first ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

. They are all the same. This Christmas, why not drop into big warehouse-type retailer ... ..... They are all the same. This Christmas, why not drop into big warehouse-type retailer ... the rubbish these retailers are trying to peddle. I saw an ad in a national newspaper the other day from a well-known retailer, all lovingly crafted with holly, snow, a few stars and loads of tacky ...

Q: AN EXPERT’S VIEW: Young readers will always choose Oasis over Benny Hill, Tim McCloskey thinks

. The record business adores it, retailers give it truckloads of pages and even us agencies support...Q magazine, like rock music, has reinvented itself. This isn t in desperation. Q owns its market. The record business adores it, retailers give it truckloads of pages and even us agencies support it with ads every now and then. But in the past Q has lost readers and been over-reliant on old stars ...

RAC’s new marketer set to hold creative and media pitches

as managing director for membership. The retail veteran is likely to retain the RAC s controversial ...

Banks Hoggins and Waitrose link up to raise store’s profile

reacted much faster to the changes that have swept through grocery retailing in recent years ...

Retailers signed to A&L card deal

Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

, equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... . It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG

% of the schools had claimed 36,000 instruments, with a retail value of pounds 800,000. Sales of Club biscuits ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

% of net new retail funding for the entire year. To achieve this level of enquiry, capture ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

Andy Hill - Empire Stores Group Susan Lockhart - Retail Marketing Partnership Martin ...

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