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CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying

. The campaign will continue with the TMA running schemes with retailers to discourage sales to schoolchildren ...

Countrywide will steer Halford’s latest PR drive

Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six...Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six-figure PR account. The win follows a four-way competitve pitch. Scope Ketchum previously held the account for eight years but did not repitch. Scope Ketchum chief executive James Maxwell said ...

Focus: Marketing Comms - The faces behind the brand names

to choose it. This new product boost can also work at a retail trade level. The consumer may ... it does and getting products listed by the retailer is becoming more and more important, says ... balance has been the growing power of the big retailers such as Tesco, Sainsbury s or Asda ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

spokesperson comments: People either think of us as manufacturers or retailers. In this case, we are both ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

, but the hardware requirement is so considerable it would not be viable for retailers to put it in. In two years ... and are not used to using them. This is true in retail environments, like Sainsbury s, where shop floor staff don ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.