Countrywide will steer Halford’s latest PR drive
11 Jul 1997 | by JEMIMAH BAILEY
Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six...Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six-figure PR account. The win follows a four-way competitve pitch. Scope Ketchum previously held the account for eight years but did not repitch. Scope Ketchum chief executive James Maxwell said ...



