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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... on advertising in the UK. However, the retailer unveiled a major TV campaign at the end of September, its first ...

RAC’s new marketer set to hold creative and media pitches

as managing director for membership. The retail veteran is likely to retain the RAC s controversial ...

Banks Hoggins and Waitrose link up to raise store’s profile

reacted much faster to the changes that have swept through grocery retailing in recent years ...

Retailers signed to A&L card deal

Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

branding onslaught from Orange and One-2-One. A pounds 30m investment resulted in all its retail ... out HHCL t seem to get into this sector fast enough. Retailers, in particular, rushed to set up ... on the decline. Many retailers have de-listed the smaller brands and only the big names like Hooch look ...

Waitrose alters image with BHO

Bozell. It will also be working with the retailer on sales promotion, direct marketing ... s, Safeway and Asda - and top retailers such as Marks & Spencer, Waitrose raised profits by 33 ...

Spice Girls fail consumer test in hated ads poll

, highlighting the retailer s value for money in ads through CDP. Other contenders were more equally ...

Publicis faces review on pounds 9m Halfords account

Halfords is reviewing its pounds 9 million advertising account after four years with Publicis. The bikes-to-car spares retailer is believed to have approached six agencies about its above ... part of the business, leaving the main retail account with WCRS. It won the pounds 9 million chunk ...

Heinz hands Bates pounds 4m of extra work

of the most powerful and portable names in retail. The challenge to Dorlands is to help us make both brands ...

MGM wins Warner video media task

, Motive, the Media Business and Total Media, Manning Gottlieb walked away with the rental and retail ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.