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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

18 Dec 1997

, equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... . It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

Andy Hill - Empire Stores Group Susan Lockhart - Retail Marketing Partnership Martin ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG

18 Dec 1997

% of the schools had claimed 36,000 instruments, with a retail value of pounds 800,000. Sales of Club biscuits ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

18 Dec 1997

% of net new retail funding for the entire year. To achieve this level of enquiry, capture ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY

18 Dec 1997

and identified retailers for co-promotional support. ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies have the marketing director’s ear? To help answer this question, we asked a number of clients how they are changing the way they spend their cash.

04 Dec 1997 | by KEN GOFTON

, with the remainder drawn mainly from the retail, consumer durables, motor, financial services and leisure sectors ...

CAREERS: The Secret Diary of Brian The Brand Manager

04 Dec 1997 | by KEN GOFTON

retailers, giving us extra margin, and allow us to pretend to our consumers that they are getting ...

Advertising & Promotion: Marketing: art or science? - Two senior and respected industry figures have challenged presumptions that knowledge plus science inevitably equals successful business practice Danny Rogers reports.

20 Nov 1997 | by DANNY ROGERS

companies have flourished and loyalty cards proliferated. Retailers and manufacturers have embarked ...

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

07 Nov 1997 | by ROBERT DWEK

of the direct and retail division of Royal SunAlliance, says: We think about conflict when hiring a below ... , with the dramatic inroads made by Virgin, the supermarkets and retailers like M t have it both ways ...

DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

07 Nov 1997 | by STEVE HARRISON

at Shell as the best convenience retailer in the UK Agency: J. Walter Thompson Copywriter: Andrew ...

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