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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

, equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... . It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...

S&N splits pub retail functions

international responsibility to his remit. Robinson joined the retail pub chain in September 1994 from management consultancy McKinsey. Prior to that, he worked for frozen food retailer Sara Lee and at Reckitt s 1600-strong pub estate. Robinson s duration at Scottish & Newcastle Retail has been ...

head a new retail trend, writes HARRIET MARSH

are to be re-deployed across the company. The retailer is not alone in its decision. Kwik Save ... executive, David Pakeman. In the retail sector, customer management is born out of the buying and procurement side, he said. Although the job is likely to vary by company, retail category management ...

Co-op gives BDDH pounds 10m retail task

-operative Retail Services, are both part of the Co-operative movement, but cover different areas of the country ...

Vodafone hires for retail push

Vodafone has raided the ranks of ailing retail group Sears to fill the new role of marketing...Vodafone has raided the ranks of ailing retail group Sears to fill the new role of marketing ... of it is 250-strong retail chain, which was recently rebranded as Vodafone. Her role will be to boost ... . The mobile phone operator has been working on creating a single brand for all its retail outlets since ...

ADVERTISING & PROMOTION: Retail push for ethics

. Sportswear companies, clothing retailers and supermarket chains have been the focus of particular criticism ...

Virgin Retail ads push brand role

Virgin Retail, the high street record chain, has handed its pounds 3m ad account to WCRS...Virgin Retail, the high street record chain, has handed its pounds 3m ad account to WCRS as it prepares to launch its first brand ad campaign in the run up to Christmas. WCRS, which handles the creative and media accounts for stablemate Our Price and Virgin s media account, won the business after a ...

BT hires Le Fevre to push variety of retail sector

BT has appointed Oxford-based consultancy, Le Fevre, to handle the public relations for its retail...retail corporate client sector. Le Fevre picked up the pounds 50,000 account after a three ... in the retail industry and we were also keen to work with a smaller agency, said Ayes Amewudah, head of marketing for the retail sector. The appointment comes as a result of the restructuring of BT ...

Telemarketing Awards 1997: Retail and Distribution - Winner: Client: Classic FM, Agency: Music Line

in the UK. Prices are typically the same as high street retail, with free postage to any UK address ...

Telemarketing Awards 1997: Retail and Distribution - Highly Commended: Client: National Tyres

Organisations with large numbers of accounts ensure they nurture major clients, but can let the smaller ones slide.

 

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