18 Dec 1997
| by DANNY ROGERS
Alliance & Leicester has signed up five retail partners to its
money-back credit card scheme, in a
18 Dec 1997
, equivalent to pounds 140,000 if rolled out nationally.
It was particularly good to see a retailer ...
. It is very pleasing to see the
standard of direct marketing moving up and up in the retail sector ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
Andy Hill - Empire Stores Group
Susan Lockhart - Retail Marketing Partnership
Martin ...
18 Dec 1997
% of the schools had claimed 36,000
instruments, with a retail value of pounds 800,000. Sales of Club
biscuits ...
18 Dec 1997
% of net new retail funding for the entire
year.
To achieve this level of enquiry, capture ...
18 Dec 1997
| by JANE BAINBRIDGE
branding onslaught from Orange and One-2-One.
A pounds 30m investment resulted in all its retail ...
out HHCL t seem to get into this sector fast enough. Retailers,
in particular, rushed to set up ...
on
the decline. Many retailers have de-listed the smaller brands and only
the big names like Hooch look ...
18 Dec 1997
| by DANNY ROGERS
Bozell. It will also be
working with the retailer on sales promotion, direct marketing ...
s, Safeway and Asda - and top retailers such as Marks &
Spencer, Waitrose raised profits by 33 ...
18 Dec 1997
| by PATRICK BARRETT
, highlighting the
retailer s value for money in ads through CDP.
Other contenders were more equally ...
18 Dec 1997
and identified retailers for
co-promotional support.
...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
DIY retailer Wickes has hired ad agency DMB&B to develop a pounds
9m through-the-line rebranding...DIY retailer Wickes has hired ad agency DMB heavier DIY retailers,
such as Travis Perkins and Jewson, aims to broaden its appeal into the
decorative products sector, where it must take on the likes of B s supplier, which stocks fittings as well as
cement.
In September, Wickes announced its ...