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Retailers signed to A&L card deal

Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

, equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... . It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

Andy Hill - Empire Stores Group Susan Lockhart - Retail Marketing Partnership Martin ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG

% of the schools had claimed 36,000 instruments, with a retail value of pounds 800,000. Sales of Club biscuits ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

% of net new retail funding for the entire year. To achieve this level of enquiry, capture ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

branding onslaught from Orange and One-2-One. A pounds 30m investment resulted in all its retail ... out HHCL t seem to get into this sector fast enough. Retailers, in particular, rushed to set up ... on the decline. Many retailers have de-listed the smaller brands and only the big names like Hooch look ...

Waitrose alters image with BHO

Bozell. It will also be working with the retailer on sales promotion, direct marketing ... s, Safeway and Asda - and top retailers such as Marks & Spencer, Waitrose raised profits by 33 ...

Spice Girls fail consumer test in hated ads poll

, highlighting the retailer s value for money in ads through CDP. Other contenders were more equally ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY

and identified retailers for co-promotional support. ...

DMB&B to build Wickes’ share

DIY retailer Wickes has hired ad agency DMB&B to develop a pounds 9m through-the-line rebranding...DIY retailer Wickes has hired ad agency DMB heavier DIY retailers, such as Travis Perkins and Jewson, aims to broaden its appeal into the decorative products sector, where it must take on the likes of B s supplier, which stocks fittings as well as cement. In September, Wickes announced its ...

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