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MEDIAWATCH

04 Dec 1997 | by DRAYTON BIRD

Centre This week retailer Woolworths is the most advertised brand with its heavyweight ...

Advertising & Promotion: Mondex loyalty card hunts launch agency

04 Dec 1997 | by PATRICK BARRETT

. The new Mondex loyalty card will allow retailers, travel operators and banks to offer consumers ...

MARKETING FOCUS: Brand new days - Once they had a part in all aspects of the marketing mix. These days brand managers complain they are little more than ’gofers’ in a global strategy dictated by others But is it all for the worse, asks Ama

04 Dec 1997 | by AMANDA RICHARDS

of the retailer and the early-90s obsession with delayering and cost-cutting. Arguably, the most powerful ... to political infighting. Procter The power of the retailer over the past ten years has also had a significant impact on the job of brand manager. Where once the retailer would have lapped ...

CAREERS: The Secret Diary of Brian The Brand Manager

04 Dec 1997 | by KEN GOFTON

retailers, giving us extra margin, and allow us to pretend to our consumers that they are getting ...

MEDIA: Number crunch - As advertisers and national newspapers set out to restore the Audit Bureau of Circulations as a credible trading currency, Andy Fry asks whether it can ever serve the interests of both

04 Dec 1997 | by ANDY FRY

in bulk to an airline or retailer - and if so how many? What about papers sold to Eire or Spain ... -of-sale data from retailers such as WH Smith s and Menzies. For the ABC, it is clear that keeping pace ...

BBC Worldwide restructures in bid to triple global assets

28 Nov 1997 | by ANNA GRIFFITHS

, will head a new sales and trade marketing operation which has been created to develop the BBC s retail ...

S&N splits pub retail functions

27 Nov 1997 | by HARRIET MARSH

international responsibility to his remit. Robinson joined the retail pub chain in September 1994 from management consultancy McKinsey. Prior to that, he worked for frozen food retailer Sara Lee and at Reckitt s 1600-strong pub estate. Robinson s duration at Scottish & Newcastle Retail has been ...

head a new retail trend, writes HARRIET MARSH

27 Nov 1997

are to be re-deployed across the company. The retailer is not alone in its decision. Kwik Save ... executive, David Pakeman. In the retail sector, customer management is born out of the buying and procurement side, he said. Although the job is likely to vary by company, retail category management ...

Advertising & Promotion: Olympic trial

27 Nov 1997 | by DRAYTON BIRD

-Erickson Manchester. The campaign is designed to increase footfall through UPS s new retail network of Express Shops....United Parcel Service has launched its new Olympic StratchCard promotion, through McCann-Erickson Manchester. The campaign is designed to increase footfall through UPS s new retail network of Express Shops. ...

Calling cards

27 Nov 1997 | by HARRIET MARSH

Talk through US company SmarTalk. The cards will be distributed through 55,000 retail outlets and can...Norweb Communications, part of United Utilities, is launching pre-paid phone card Norweb Global Talk through US company SmarTalk. The cards will be distributed through 55,000 retail outlets and can be used for loyalty and incentive schemes. ...

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