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BP hires LSA to pump up forecourt shop PR

24 Oct 1997 | by JEMIMAH BAILEY

BP UK s retail division has hired its first retained PR agency to fuel its drive to become more...BP UK s retail division has hired its first retained PR agency to fuel its drive to become more ... the recognition that BP UK Retail needed to have a thorough and well thought out PR approach. LSA also ... in marketing its Select forecourt retail division, including the launch of a new TV ad campaign last week ...

CAMPAIGNS: Mass interest in new pay stations - Service Launch

24 Oct 1997 | by SIMON O’CONNELL

companies. Its purpose is to establish and roll-out the service at over 7,300 retail locations where people...PayPoint is a new bill payment network set up by a consortium of utilities including gas and water companies. Its purpose is to establish and roll-out the service at over 7,300 retail locations ... and retailers. A video news release was produced under embargo for television. Case studies of individuals who ...

FOCUS: CORPORATE VIDEO - Pausing for a screen break/Corporate video can be used by multinational companies to communicate with employees on a worldwide basis or take a more parochial view. Nick Purdom reports

09 May 1997 | by NICK PURDOM

puts on rubber gloves to examine Abbey s director of retail banking, Keith Richbell. At another a ...

DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report

11 Apr 1997 | by KATE NICHOLAS and VIRGINIA MATTHEWS

of success. TESCO: GUARANTEEING CUSTOMER SATISFACTION Retailer Tesco emerged as Britain s most ...

Harrison Cowley guides Norweb into Comet orbit

14 Feb 1997 | by REBECCA DOWMAN

Electrical retailer Comet has appointed Harrison Cowley to handle PR around the integration of its...Electrical retailer Comet has appointed Harrison Cowley to handle PR around the integration of its stores into the Norweb chain. Comet, which bought Norweb s 81 out of town shops last ... was aiming to position Comet as the UK s leading electrical retailer. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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