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FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

of domestic lamps to 142 Bhs stores around the country Icas felt it would make the ideal retail partner ...

Dell seeks pan-European agency to boost business

14 Nov 1997 | by IAN DARBY

Europe and the Middle East. Dell abandoned retail stores in 1994 and sells custom-built PCs direct ...

BourneRiver to make a splash for Tulip in Europe

24 Oct 1997 | by KATE NICHOLAS

on the corporate market, but with the acquisition of Commodore it plans to move into the retail sector ...

CAMPAIGNS: Tamagotchi lays a golden PR egg - Product Launch

12 Sep 1997 | by NICK PURDOM

was launched to the retail trade at the Olympia Toy Fair in January. A drip-feed campaign started ...

FOCUS: ELECTRONIC PUBLISHING - Screening new forms of client contact/Publishing electronically is opening up new marketing frontiers for PR agencies and contract publishers. Nick Purdom investigates

11 Jul 1997 | by NICK PURDOM

retailer Gateway 2000 has gone one step further and is already selling via the web. You can choose ...

Dixons invites Band and Brown to promote 60th anniversary bash

13 Jun 1997 | by ROBERT GRAY

Electrical retail chain Dixons has brought in Band and Brown to promote its 60th anniversary...Electrical retail chain Dixons has brought in Band and Brown to promote its 60th anniversary celebrations. The pounds 100,000 budget account includes media relations, promotions and celebrity events. Store managers will be provided with a special media pack to give them guidance on handling ...

Hunt Thompson joins FH for NCR win

06 Jun 1997 | by ROBERT GRAY

specialist IT arm. NCR, a provider of IT solutions for the retail, financial and communications ...

Stop Press: GB Information gets Consolidated input

30 May 1997 | by STEVE BEVAN

retained PR consultancy. Consolidated will support GB s activities in the retail, financial services...Data software company GB Information Management, has appointed Consolidated Communications as its retained PR consultancy. Consolidated will support GB s activities in the retail, financial services, utilities, emergency services, travel and leisure markets. ...

TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.

30 May 1997 | by JULIET GARSIDE

, Phonelink, an on-line information service, retailer Dixons - The Link and Visa International for its ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

to choose it. This new product boost can also work at a retail trade level. The consumer may ... it does and getting products listed by the retailer is becoming more and more important, says ... balance has been the growing power of the big retailers such as Tesco, Sainsbury s or Asda ...

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