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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... on advertising in the UK. However, the retailer unveiled a major TV campaign at the end of September, its first ...

BLM nets media task for f.c.u.k campaign

for the fashion retailer, French Connection, just eight months after the account went to Media Solutions....Booth Lockett Makin has scooped the pounds 3 million media planning and buying assignment for the fashion retailer, French Connection, just eight months after the account went to Media Solutions. BLM has secretly been handed the task without a formal pitch by French Connection s creative agency ...

C&A hires boss for ads assault

Retail clothes chain C&A has appointed its first-ever UK board marketing director in what...Retail clothes chain C s promotion to the board, along with the appointment of Dennis Robinson as director of operations, is the first time the Dutch Brenninkmeyer family has invited outsiders to its ... . The retailer s new commitment to marketing is expected to lead to a major boost in advertising spend which ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

testing procedures. - Check equivalent retail prices. - Put everything in writing ... the garment a retail look with swing tickets, external labelling and individual packaging ... to pounds 9 or so. Other apparel can generally be sourced at a fraction of the retail price ...

Mercedes merchandise

Mercedes-Benz is to launch a clothing and accessories catalogue and plans to open more retail...Mercedes-Benz is to launch a clothing and accessories catalogue and plans to open more retail boutiques in its showrooms. ...

Advertising & Promotion: Generation Gap

Hip clothes retailer Gap launches its first UK BabyGap campaign this week. The 30-second ad...Hip clothes retailer Gap launches its first UK BabyGap campaign this week. The 30-second ad was created in-house by Gap Marketing and will appear on ITV, UK Gold and Sky. It features two babies dressed in Christmas holiday outfits. ...

Retailers hit by EU brand ruling

Retailers selling premium-priced goods bought from unauthorised dealers will now have to prove...Retailers selling premium-priced goods bought from unauthorised dealers will now have to prove ... allowed retailers to sell goods such as Adidas clothing, Levi s jeans and Calvin Klein underwear ... . The European Court of Justice ruled that because European law allows unauthorised retailers to sell luxury ...

Rusedski clothes deal

Rusedski. Retail managing director Roger Jennings hopes the launch will help to increase sales ...

Troubled Laura Ashley brings in US Donut chief

retailer with the title of brands project director and a brief to identify the brand , said a company ...

REVIEW: Marketing and advertising news in the week’s press

and Calvin Klein, have deliberately withheld supplies to British retailers in a bid to keep prices high...Tesco has lodged an official complaint to the Office of Fair Trading over alleged price-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss and Calvin Klein, have deliberately withheld supplies to British retailers in a bid to keep prices high ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.