19 Dec 1997
| by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
The retailer has approached a number of UK media shops about pitching ...
on
advertising in the UK. However, the retailer unveiled a major TV
campaign at the end of September, its first ...
19 Dec 1997
| by A PUNTER
. They are all
the same. This Christmas, why not drop into big warehouse-type
retailer ... ..... They are all
the same. This Christmas, why not drop into big warehouse-type
retailer ...
the rubbish these retailers are
trying to peddle.
I saw an ad in a national newspaper the other day from a well-known
retailer, all lovingly crafted with holly, snow, a few stars and loads
of tacky ...
19 Dec 1997
| by KAREN YATES
reacted much faster to the changes that have swept
through grocery retailing in recent years ...
18 Dec 1997
| by DANNY ROGERS
Alliance & Leicester has signed up five retail partners to its
money-back credit card scheme, in a
18 Dec 1997
, equivalent to pounds 140,000 if rolled out nationally.
It was particularly good to see a retailer ...
. It is very pleasing to see the
standard of direct marketing moving up and up in the retail sector ...
18 Dec 1997
| by DANNY ROGERS
Bozell. It will also be
working with the retailer on sales promotion, direct marketing ...
s, Safeway and Asda - and top retailers such as Marks &
Spencer, Waitrose raised profits by 33 ...
12 Dec 1997
| by EMMA HALL
Halfords is reviewing its pounds 9 million advertising account
after four years with Publicis.
The bikes-to-car spares retailer is believed to have approached six
agencies about its above ...
part of the business, leaving the main
retail account with WCRS. It won the pounds 9 million chunk ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
DIY retailer Wickes has hired ad agency DMB&B to develop a pounds
9m through-the-line rebranding...DIY retailer Wickes has hired ad agency DMB heavier DIY retailers,
such as Travis Perkins and Jewson, aims to broaden its appeal into the
decorative products sector, where it must take on the likes of B s supplier, which stocks fittings as well as
cement.
In September, Wickes announced its ...
11 Dec 1997
| by DANNY ROGERS
Design Bridge, the international design consultancy, has created
the World Cup s first coloured football to be used for a World Cup
Final.
Produced by Adidas, the footballs will be sold by major sports retailers
and department stores.
...
11 Dec 1997
| by DRAYTON BIRD
Kwik Save is putting pounds 8m into in-store promotions to build
and maintain loyalty during the Christmas and new year period.
The retailer, which claims it is the lowest-priced family food shop, is
giving every shopper a free scratchcard in the run-up to Christmas.
The instant-win card offers ...