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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... on advertising in the UK. However, the retailer unveiled a major TV campaign at the end of September, its first ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

. They are all the same. This Christmas, why not drop into big warehouse-type retailer ... ..... They are all the same. This Christmas, why not drop into big warehouse-type retailer ... the rubbish these retailers are trying to peddle. I saw an ad in a national newspaper the other day from a well-known retailer, all lovingly crafted with holly, snow, a few stars and loads of tacky ...

Banks Hoggins and Waitrose link up to raise store’s profile

reacted much faster to the changes that have swept through grocery retailing in recent years ...

Retailers signed to A&L card deal

Alliance & Leicester has signed up five retail partners to its money-back credit card scheme, in a

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

, equivalent to pounds 140,000 if rolled out nationally. It was particularly good to see a retailer ... . It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...

Waitrose alters image with BHO

Bozell. It will also be working with the retailer on sales promotion, direct marketing ... s, Safeway and Asda - and top retailers such as Marks & Spencer, Waitrose raised profits by 33 ...

Publicis faces review on pounds 9m Halfords account

Halfords is reviewing its pounds 9 million advertising account after four years with Publicis. The bikes-to-car spares retailer is believed to have approached six agencies about its above ... part of the business, leaving the main retail account with WCRS. It won the pounds 9 million chunk ...

DMB&B to build Wickes’ share

DIY retailer Wickes has hired ad agency DMB&B to develop a pounds 9m through-the-line rebranding...DIY retailer Wickes has hired ad agency DMB heavier DIY retailers, such as Travis Perkins and Jewson, aims to broaden its appeal into the decorative products sector, where it must take on the likes of B s supplier, which stocks fittings as well as cement. In September, Wickes announced its ...

Designer footballs

Design Bridge, the international design consultancy, has created the World Cup s first coloured football to be used for a World Cup Final. Produced by Adidas, the footballs will be sold by major sports retailers and department stores. ...

ADVERTISING & PROMOTION: Kwik Save in loyalty drive

Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop, is giving every shopper a free scratchcard in the run-up to Christmas. The instant-win card offers ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.