to remove filtersBuilding society top job goes to ex-C&W chief
11 Dec 1997 | by PATRICK BARRETT
-building offensive to strengthen the society s position in the retail banking sector. Bradford s pounds ...
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Leo Burnett sees off two to relaunch the Motorola microchip
12 Dec 1997 | by ELEANOR TRICKETT
with manufacturers and retailers of products that use Motorola chips. ...
Calling cards
27 Nov 1997 | by HARRIET MARSH
Talk through US company SmarTalk. The cards will be distributed through 55,000 retail outlets and can...Norweb Communications, part of United Utilities, is launching pre-paid phone card Norweb Global Talk through US company SmarTalk. The cards will be distributed through 55,000 retail outlets and can be used for loyalty and incentive schemes. ...
Tesco comes top for coverage
27 Nov 1997 | by LISA CAMPBELL
of the 1320 companies surveyed. It is joined at the head of the table by other major British retailers ...
Electronic loyalty
20 Nov 1997 | by LISA CAMPBELL
Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme...Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme since its launch two weeks ago. The 140-strong chain plans to open another 30 stores over the next six months. ...
Media: Corrie phone link-up
20 Nov 1997 | by LISA CAMPBELL
The UK s favourite soap, Coronation Street, is offering advertisers new ways to harness its brand and helping to turn mobile phones into a new medium. Following an exclusive deal between the makers of Coronation Street, Granada Media Group, and phone retailer DX Communications, soap fans can ...
Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is providing direct marketers with promotions at the push of a button, writes Robert Gray
06 Nov 1997 | by ROBERT GRAY
such as shopping malls. This raises the prospect of retailers being able to market directly to consumers who ... this intrusive means of delivery. Bookpages, an online book retailer whose Web site (www ...
SPOTLIGHT ON: CABLE TV: Pay-per-view film deal could be cable’s great leap forward - Cable’s latest move shows it has learned from media owners, Alasdair Reid says
31 Oct 1997 | by ALASDAIR REID
technology. He adds: Forget about wires in the ground. Think of these companies as retailers of TV ...
STOP PRESS
30 Oct 1997 | by PATRICK BARRETT
and will involve 70,000 consumers and 2000 retail outlets. Sony PlayStation has denied that it will cut ...
Vodafone hires for retail push
23 Oct 1997 | by LISA CAMPBELL
Vodafone has raided the ranks of ailing retail group Sears to fill the new role of marketing...Vodafone has raided the ranks of ailing retail group Sears to fill the new role of marketing ... of it is 250-strong retail chain, which was recently rebranded as Vodafone. Her role will be to boost ... . The mobile phone operator has been working on creating a single brand for all its retail outlets since ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
