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Electronic loyalty

Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme...Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme since its launch two weeks ago. The 140-strong chain plans to open another 30 stores over the next six months. ...

CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates

its retail arm, and worked on a project communicating to staff the importance of becoming ...

Agency hunt for Net games push

NetCommerce, the online retailer, is seeking an agency to handle the six-figure launch of its...NetCommerce, the online retailer, is seeking an agency to handle the six-figure launch of its latest service, Games Direct, which goes live in November. Based on a similar model to a mail order record club, Games Direct will offer new release CD-ROM games after a one-off membership fee ...

ADVERTISING & PROMOTION: British Gas uses direct action to promote service

by staff and handed out in its Energy Centre retail chain. BGS is promoting its core products ...

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of cash machines and will also display ads for the retailer on screen. Safeway has launched ...

FIELD MARKETING: Hand in hand with data - Portable computers are allowing field marketers to offer faster and more accurate data collection and delivery. Sara Edlington looks at the developments

data back from the field as existing means have been lost. For example, in the retail sector ... come of age for field marketing, says Andrew Shipton of Retail Field Marketing. The development ... . The biggest use of mobile technology has been in the retail sector. Here, hand-held computers are being used ...

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of retailers. The ads are through agency Riley Scotland. Cable and Wireless Communications has asked ...

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the strapline Great Western - we re building the model railway . Davies Baron, a UK catalogue and retail ...

ADVERTISING & PROMOTION: Powerhouse logs in

campaign for the launch of the Agentware desktop range in the consumer retail market....Computer software company Autonomy Systems has appointed Powerhouse to run its consumer PR campaign for the launch of the Agentware desktop range in the consumer retail market. ...

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Lloyds TSB is believed to be close to launching a new corporate identity for its combined retail...Lloyds TSB is believed to be close to launching a new corporate identity for its combined retail banking operation which will see outlets from both banks branded with the Lloyds TSB name. However, TSB branches will retain a blue livery while Lloyds branches will remain green. The Data Protection ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.