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Hakuhodo picks up branding business for Muji expansion

Muji, the Japanese retail chain which sells unbranded goods, has picked the London office...Muji, the Japanese retail chain which sells unbranded goods, has picked the London office of Hakuhodo to help fuel its UK expansion. The agency takes over creative work on the account from the freelancer, Ken Dampier, whose links with Muji date back six years when it was won by his former shop ...

Lloyds-TSB unveils White Knight insurance plan

Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance...Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad campaign. The new service, called White Knight, will draw on the resources of the Automobile ...

CAMPAIGNS: House of Fraser is a slave to fashion - Product Launch

and trade press by revealing the cornerstone of his strategy for turning the retailer round: a new, as yet ... positive feature on Linea, and business magazines including Menswear, Drapers Record and Retail Week ...

PRIVATE VIEW: BY NICK WELCH

Exposure: National press Homebase Project: DIY retail stores Client: Mike Samuel, head ...

REVIEW: Marketing and advertising news in the week’s press ..

account for the Early Learning Centre, one of the UK s leading toy retailers, after a four-way pitch ...

CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential

, entertainment areas, poster sites, magazines ... You can t use the Daily Mail to do a lot of heavy retailing ...

FOCUS: MARKET RESEARCH - A sharper focus on public opinion/It used to be just a penny for your thoughts, but these days those same ideas are proving invaluable for uncovering consumer trends and perceptions Mary Cowlett looks at the growing use of focus g

packaging legislation means that all parties in the chain - from suppliers of raw materials to retailers ...

ADVERTISING & PROMOTION: WildFire hired

Retail marketing specialist RMP has hired WildFire Communications to handle PR after a competitive...Retail marketing specialist RMP has hired WildFire Communications to handle PR after a competitive three-way pitch. The brief is to raise RMP s profile in the retail sector. ...

Asda becomes first retailer to join Spice trade

Asda has become the first multiple retailer to sign an exclusive merchandise deal with The Spice...Asda has become the first multiple retailer to sign an exclusive merchandise deal with The Spice Girls. The supermarket chain has just signed a deal, said to be worth over pounds 1m, to sell a range of items from clothes to biscuits with The Spice Girls logo on them. Special lines ...

ADVERTISING & PROMOTION: HEA commends top retailers for anti-drugs work

Boots The Chemist and Marks s Tackling Drugs Together initiative, organised by the Health Education Authority.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.