26 Sep 1997
| by JOHN TYLEE
Muji, the Japanese retail chain which sells unbranded goods, has
picked the London office...Muji, the Japanese retail chain which sells unbranded goods, has
picked the London office of Hakuhodo to help fuel its UK expansion.
The agency takes over creative work on the account from the freelancer,
Ken Dampier, whose links with Muji date back six years when it was won
by his former shop ...
26 Sep 1997
| by CLAIRE BEALE
Lloyds-TSB is joining forces with the car retailer, the Car Group,
to launch a car insurance...Lloyds-TSB is joining forces with the car retailer, the Car Group,
to launch a car insurance service, which has appointed Dolphin and Booth
Lockett Makin to handle a pounds 5 million launch ad campaign.
The new service, called White Knight, will draw on the resources of the
Automobile ...
26 Sep 1997
| by SIMON O’CONNELL
and trade press by revealing the cornerstone of his strategy
for turning the retailer round: a new, as yet ...
positive
feature on Linea, and business magazines including Menswear, Drapers
Record and Retail Week ...
26 Sep 1997
| by NICK WELCH, Executive creative director
Exposure: National press
Homebase
Project: DIY retail stores
Client: Mike Samuel, head ...
26 Sep 1997
| by PIPPA CONSIDINE
account for the Early
Learning Centre, one of the UK s leading toy retailers, after a four-way
pitch ...
26 Sep 1997
| by JOHN OWEN
, entertainment areas, poster sites, magazines ... You can t
use the Daily Mail to do a lot of heavy retailing ...
26 Sep 1997
| by MARY COWLETT
packaging legislation means that all parties in the chain - from
suppliers of raw materials to retailers ...
25 Sep 1997
| by DRAYTON BIRD who runs the Drayton Bird
Retail marketing specialist RMP has hired WildFire Communications
to handle PR after a competitive...Retail marketing specialist RMP has hired WildFire Communications
to handle PR after a competitive three-way pitch. The brief is to raise
RMP s profile in the retail sector.
...
25 Sep 1997
| by JULIAN LEE
Asda has become the first multiple retailer to sign an exclusive
merchandise deal with The Spice...Asda has become the first multiple retailer to sign an exclusive
merchandise deal with The Spice Girls.
The supermarket chain has just signed a deal, said to be worth over
pounds 1m, to sell a range of items from clothes to biscuits with The
Spice Girls logo on them.
Special lines ...
25 Sep 1997
| by DRAYTON BIRD who runs the Drayton Bird
Boots The Chemist and Marks s Tackling Drugs Together
initiative, organised by the Health Education Authority.