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MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had...plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had ...

Boots card tops ten million mark

19 Dec 1998 | by LISA CAMPBELL

in the current retail market. The Advantage Card is our most important marketing tool and we have ambitious ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

19 Dec 1998 | by CLAIRE MURPHY and BINNUR BEYAZTAS

retailing in the same week made it doubly significant. French company Total unveiled its takeover ... . For the big three UK petrol retailers - Esso, Shell and BP - marketing is particularly significant ... combination of price competition and diversification into retail to raise their game. Both Esso and BP have ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

19 Dec 1998 | by LISA CAMPBELL

could pick up items as well as deliver them. Post Offices already form the largest retail chain ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

is in good advertising shape if the retail downturn intensifies next year. Walkers In its ...

NEW MEDIA CHOICE: HAMLEYS

19 Dec 1998 | by NIGEL WALLEY, Managing Partner, Deciphe

the online offerings of the UK s other big toy retailers, I finally stumbled upon the GUS Toytown site ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

together and you can t miss it. Powerful retail advertising with a bit of style. The posters ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

by allegations that Camelot representatives have suggested Lottery retailers shouldn t promote the game, which ...

Halifax unity

17 Dec 1998 | by DANNY ROGERS

The Halifax has unified its marketing department under the retail financial services unit...The Halifax has unified its marketing department under the retail financial services unit following incoming chief executive James Crosby s decision to reshape the group into five business areas. The role of Halifax s marketing chief Philip Hanson remains unchanged and there are no job losses among ...

Liberty

17 Dec 1998 | by DANNY ROGERS

Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad...Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad agency, following a split with Bean Andrews Norways Cramphorn. The decision is part of a full strategic review by Liberty, which is planning to relaunch Liberty branded goods and reposition its flagship ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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