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Boots card tops ten million mark

19 Dec 1998 | by LISA CAMPBELL

in the current retail market. The Advantage Card is our most important marketing tool and we have ambitious ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

together and you can t miss it. Powerful retail advertising with a bit of style. The posters ...

Heinz promotes Duff to Euro job

17 Dec 1998 | by DANNY ROGERS

, and retailers including Sainsbury s with a variety of sandwich fillings. Separately, Fiona Hubert a ...

Sainsbury’s ties net to card data

03 Dec 1998 | by BINNUR BEYAZTAS

-house customer database. The retailer is also looking at ways to allow customers to redeem points online ...

MARKET RESEARCH: Combined strengths - Direct marketing and market research are moving ever closer together, as marketers merge the best techniques from each sector. Louella Miles reports

03 Dec 1998 | by LOUELLA MILES

customer databases - whether retailers or brands - the more they can develop a dialogue ...

McVitie’s picks LVB to head database task

27 Nov 1998 | by EMMA HALL

, and it is expected that the frozen food retailer, Iceland, will become involved, drawing on the data it has ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

26 Nov 1998 | by LAURA MAZUR

consortium called Jigsaw to reach over the heads of retailers by experimenting with three glossy ... /telecoms, leisure, luxury goods, cars, medicine, photography, property, retail, travel and utilities ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

19 Nov 1998 | by LOUELLA MILES

involvement Developing skills for the job is taken so seriously by Ellert Retail Operation Services ...

DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative

30 Oct 1998 | by JOHN TYLEE

to support Racing Green s 12 retail outlets in major cities, as well as working on a campaign for Evans ...

Mondex uses loyalty to woo UK retailers

29 Oct 1998 | by DANNY ROGERS

to sign up UK retailers for its electronic cash scheme, set for a national launch next year....efforts to sign up UK retailers for its electronic cash scheme, set for a national launch next year ... for retailers to run than traditional schemes that involve posting out communications to consumers. Combining the electronic cash and loyalty functions would encourage retailers to join the cash scheme ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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