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Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home to McVitie s, Penguin and Hula Hoops via the marketing route. He knows the ad business, likes it, believes it...
Eurotunnel is close to signing a deal with a major retail operator as it searches for a way...Eurotunnel is close to signing a deal with a major retail operator as it searches for a way ... -channel operator, still billions of pounds in debt from its construction, is in talks with retailers including ... , is the most likely partner for Eurotunnel, which wants to extend its retail facilities dramatically ...
Virgin Radio has appointed its deputy sales director to the new position of head of commercial marketing. Louise Webb will be in charge of developing the Virgin Radio identity into brand extensions, point-of-sale product recommendations by the station and new-media opportunities.
about the strength of retailers, with 54% agreeing with the contention that supermarkets hit ...
administration. And because of the Dixons group s 950 ready-made retail outlets, there s no need for expensive ... : the fact that Dixons is first, and foremost, a retailer. A retailer, moreover, of one of the key growth ... . Publicly, Dixons says it hopes to woo a wide variety of retailers into its new shopping mall ...
advertiser) in mobile phone retailing, it is a minnow up against some very big fish. Until now ... there will be over-capacity. There could be a shake-out similar to that in sports retailing, predicts Ben Perkins, an analyst for Corporate Intelligence on Retailing. Growth has come from new technology working its ...
Bates Dorland has pulled out of the contest for the British Airport Authority s retail account...Bates Dorland has pulled out of the contest for the British Airport Authority s retail account, ending a ten-year relationship with the client. The agency s decision follows a protracted pitch process for the BAA business which will now be contested by four as yet unnamed shops. A letter ...
for serious retail accounts (Selfridges and Wallis notwithstanding). After all, competitors have ... the ability to do the kind of top to bottom dirty work that retail clients require. I ll bet some ...
Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell....Yell, the internet service from Yellow Pages, has linked up with Hollinger Digital to feature Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell. The site features a selection of British-made goods from suppliers such as Bendicks of Mayfair and Fortnum & Mason ...
retailers as an incentive to stock particular lines or feature special displays. It is a potent offer ... subcontinent. More than 31,000 retailers have signed up. Conversely, the big incentive travel ... chairman of the sales promotion and trade marketing consultancy TSM, agrees. Retailers now realise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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