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Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

11 Dec 1998 | by HARRIOT LANE FOX

. Clothing retailer C Ethical business is absolutely essential. It connects you very powerfully ...

The Snowsport Industries of Great Britain (SIGB)

21 Aug 1998 | by BERNARD INGHAM

retailers and manufacturers, has hired Generation Associates to raise awareness and drive up sales...The Snowsport Industries of Great Britain (SIGB), the body that represents the UK s snowsport retailers and manufacturers, has hired Generation Associates to raise awareness and drive up sales. The agency won a pitch for the SIGB account against the incumbent, Manchester-based Media Contact ...

FOCUS: BUSINESS TELEVISION - BTV is now at a screen near you/High quality business television that is delivered directly to PCs offers huge potential for training as well as enabling broadcasters to reach wider audiences. Nick Purdom reports

17 Jul 1998 | by NICK PURDOM

for retailers like The Body Shop, Somerfield and WH Smith, but Colquhoun believes that even in this sector there is potential for desktop delivery. Many retailers are not able to have all their staff watching at one ...

FOCUS: CONTRACT PUBLISHING - How to make a contract killing/From publications which would not look out of place alongside consumer magazines to corporate titles, the contract publishing sector is enjoying boom times. Hilary Freeman reports

13 Mar 1998 | by HILARY FREEMAN

in and existing companies are expanding. While most companies in the retail sector already have customer ...

FOCUS: HI-TECH PR - Talking on the right lines. According to IT professionals, ISDN is now second generation technology. But companies are still working to capture the small business and consumer markets Phoebe Gay reports.

09 Jan 1998 | by PHOEBE GAY

deregulates. Bosch has installed two ISDN networks in the UK for British companies, the retail group ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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