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REVIEW: Marketing and advertising news in the week’s press

by allegations that Camelot representatives have suggested Lottery retailers shouldn t promote the game, which ...

NEW MEDIA: Knickerbox on the net

Knickerbox, the underwear retailer, is preparing to sell its products online for the first time...Knickerbox, the underwear retailer, is preparing to sell its products online for the first time. The site, which is to launch in December, will first be used as a promotional tool for different products, and update consumers on new products. The site will be created by pres.co, the agency ...

NEW MEDIA CHOICE: PAUL SMITH

the Paul Smith Collection to 35 countries via wholesale and retail, it is easy to understand his ...

MEDIA CASE STUDY: NIKE ’RUN LONDON’

included TV, print, retail activity, plus graffiti and online media through Nike s agency Wieden ...

APL and Initiative net Timberland account

footwear, clothing and accessories, has four retail outlets in the London area and is also distributed ...

MGM triumphs over Carat in FCUK pitch for #2m media task

. The fashion retailer is expected to expand its media mix, building on the success of the posters. BLM ...

Asda launches cable TV home-shop shows

Asda this week becomes the first UK retailer to launch its own branded TV programmes to see how...Asda this week becomes the first UK retailer to launch its own branded TV programmes to see how British consumers react. The retailer is producing a test series of seven five-minute programmes to promote products from its George range of clothing, and its home and leisure range ...

DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative

to support Racing Green s 12 retail outlets in major cities, as well as working on a campaign for Evans ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

subtle, hints. However, like many other retailers in this sector, Virgin still hasn t overcome ... , unlimited internet access for a mass audience, distributed in a high-street retailer, combined with a ...

REVIEW: Marketing and advertising news in the week’s press

. The retailer will draw up a final shortlist of three agencies within the week. All the company ... , will retail at pounds 99.99 and comes with pounds 10 worth of free calls. General release. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.