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MARKETING MIX: That was the week that was

plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had...plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had ...

CAREERS: Competition - Name that company!

comprised of two businesses; leisure and retail, and has recently undergone some restructuring ... . In June, Granada agreed to run the company s food service operations for the 90-store retail chain ...

S&N’s Espres enters coffee shops battle

by almost 10% to pounds 104.3m over the six months to November 1. The retail side, which includes the Rat ...

Boots card tops ten million mark

in the current retail market. The Advantage Card is our most important marketing tool and we have ambitious ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

is in good advertising shape if the retail downturn intensifies next year. Walkers In its ...

REVIEW: Marketing and advertising news in the week’s press

by allegations that Camelot representatives have suggested Lottery retailers shouldn t promote the game, which ...

Books Etc opens first coffee bar

brand in the competitive UK book retailing market....London book chain Books Etc has developed its own coffee bar, called Coffee Etc, to strengthen its brand in the competitive UK book retailing market. The first Coffee Etc opened this week in Book Etc s new Swiss Cottage branch, with interior design by Ergo. It is expected that the concept ...

EDITORIAL: Nothing to shout about

So Sainsbury s TV ad with John Cleese yelling at the retailer s staff has been voted the most...So Sainsbury s TV ad with John Cleese yelling at the retailer s staff has been voted the most irritating of the year. It has now been given the thumbs down by Sainsbury s staff and consumers. The agency responsible is Abbott Mead Vickers, which has done some fine work for Sainsbury s in the past ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... . May Stephen Vowles is appointed as retail marketing director for Thomas Cook. Peter Stratton ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

that there was a market of DIY/interior decoration enthusiasts gagging for advice. Retailers ... of carpets in retailer Allied. It also designs show homes for Wimpey and Barratt - a business which ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.