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MARKETING MIX: That was the week that was

plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had...plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... . May Stephen Vowles is appointed as retail marketing director for Thomas Cook. Peter Stratton ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

.com. This site has to be one of the best examples I have seen this year of a retailer embracing the opportunity ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

shoppers, said a Deloitte spokesman. Toys R Us, one of the biggest toy retailers in the UK, does ...

CAREERS: Movers

. Joanna Bell has been taken on by The Retail Group as a senior consultant. Prior to the appointment she was sales development manager for Alpha Retail and was responsible for the perfume and fashion business ...

Star Trek film link to Tesco PC enterprise

with criticism from manufacturers that UK retailers are over-pricing PCs. The Office of Fair Trading ...

LEADER: Where there’s no marketing chief there’s a danger

executive and chairman who both came up through marketing. It is perhaps no coincidence that the retailer ... at Asda, it would be no surprise to find the retailer announcing a new marketing director sometime next ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

were financial institutions or retailers which used Lo-call 0345 or normal regional codes ...

AGENDA: First Direct faces up to rivals - A decade after it revolutionised banking, First Direct is facing up to a market increasingly being shaped by new power-brand entrants and product-savvy consumers. Steve Bell reports

position. But given the parlous state of retail banking and customer relations - customers treated ... s leading banks believed the threat would come from new entrants such as retailers and even software ... will come from nowhere to claim customers. First Direct may have pushed out the boundaries of retail ...

Stop Press

advertising account to two agencies, HHCL and Publicis. Both agencies will cover the retail activities ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.