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MARKETING MIX: That was the week that was

plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had...plans to offer free carrier bags to customers with manufacturers advertising. Formerly retailers had ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... . May Stephen Vowles is appointed as retail marketing director for Thomas Cook. Peter Stratton ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

shoppers, said a Deloitte spokesman. Toys R Us, one of the biggest toy retailers in the UK, does ...

Star Trek film link to Tesco PC enterprise

with criticism from manufacturers that UK retailers are over-pricing PCs. The Office of Fair Trading ...

Stop Press

advertising account to two agencies, HHCL and Publicis. Both agencies will cover the retail activities ...

NEW MEDIA: Tracking device

Marketers will have access to detailed customer behaviour from their desktops through a new product from ICL and Microsoft, called Corema Express. The development, which is one of the first resulting from the ICL and Microsoft strategic alliance announced in May, allows retailers to track ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

involvement Developing skills for the job is taken so seriously by Ellert Retail Operation Services ...

Eidos prepares for Lara Croft US blitz

wide variety of retail promotions. The campaign was created by XXX XXX The 30-second national TV ...

Eidos prepares for Lara Croft US blitz

wide variety of retail promotions. The campaign was created by XXX XXX The 30-second national TV ...

Siemens strikes high street deal

Siemens Computer Systems is poised to sell computers in a range of major high street retailers...Siemens Computer Systems is poised to sell computers in a range of major high street retailers ... with the new retailers, who are non-traditional PC sellers, will be announced in the coming weeks ... . The high street is the most likely area to capitalise on this as PC retailers can be a daunting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.