30 Jan 1998
| by JEMIMAH BAILEY
US children s clothing retailer Gymboree has appointed Biss
Lancaster to support its store opening...US children s clothing retailer Gymboree has appointed Biss
Lancaster to support its store opening programme across the UK.
San Francisco-based Gymboree currently has six stores in the UK and
Ireland, and plans to open a further 20 in the UK this year.
Biss Lancaster s responsibilities ...
30 Jan 1998
| by EMMA HALL
Gap, the clothing retailer, has appointed IDK to handle its pounds
4 million media planning...Gap, the clothing retailer, has appointed IDK to handle its pounds
4 million media planning and buying business after a review.
The fashion retailer approached media companies before Christmas as part
of plans to launch a major advertising offensive later this year.
IDK is understood ...
30 Jan 1998
| by ALASDAIR REID
and
laserdisc distribution, theme parks, merchandising and retail.
Hanna Barbera Productions, Castle Rock ...
30 Jan 1998
| by CLAIRE BEALE
Retail 24.7 18.0
6 5 Finance ...
30 Jan 1998
| by ALASDAIR REID
, head of
communications strategy at BMP Optimum, counters. He uses a retail
analogy: People don ...
30 Jan 1998
| by PIPPA CONSIDINE
similar service to Carland, a car retailer which
appointed Mother to handle its advertising in 1997 ...
30 Jan 1998
| by MARIE CATHERINE DUPUY
and music retailer (competing
with Virgin), has done in its latest spot. It shows that, if you want a ...
30 Jan 1998
| by JOHN TYLEE
consultancies, including Magic Hat, during the past two months. Full
Circle will advise the retailer ...
30 Jan 1998
| by CAROLINE MARSHALL
communications has grown, retailers have gained greater
bargaining power, new technology and digital ...
29 Jan 1998
| by DAVE SUMNER SMITH
The Internet is rapidly transforming the world of retail
commerce....The Internet is rapidly transforming the world of retail
commerce.
But rather than seizing the opportunities, many retailers are adopting
the ostrich strategy - or even worse, they view the Internet as an
enemy.
Their approach mirrors that adopted by many traditional retailers when ...