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Biss Lancaster goes on a children’s Gymboree

US children s clothing retailer Gymboree has appointed Biss Lancaster to support its store opening...US children s clothing retailer Gymboree has appointed Biss Lancaster to support its store opening programme across the UK. San Francisco-based Gymboree currently has six stores in the UK and Ireland, and plans to open a further 20 in the UK this year. Biss Lancaster s responsibilities ...

Gap fashion chain decides on IDK for pounds 4m UK media job

Gap, the clothing retailer, has appointed IDK to handle its pounds 4 million media planning...Gap, the clothing retailer, has appointed IDK to handle its pounds 4 million media planning and buying business after a review. The fashion retailer approached media companies before Christmas as part of plans to launch a major advertising offensive later this year. IDK is understood ...

INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)

and laserdisc distribution, theme parks, merchandising and retail. Hanna Barbera Productions, Castle Rock ...

Media and entertainment are outdoor’s big spenders

Retail 24.7 18.0 6 5 Finance ...

FORUM: Will digital TV’s launch prove to be a damp squib? - Digital television is great in theory - and that’s where some people in the advertising business feel happiest embracing it. The closer it comes to reality, the more ragged it see

, head of communications strategy at BMP Optimum, counters. He uses a retail analogy: People don ...

Mortimer Whittaker and Walker pick up debut Maxcar brief

similar service to Carland, a car retailer which appointed Mother to handle its advertising in 1997 ...

INTERNATIONAL: WHAT’S HOT IN FRANCE

and music retailer (competing with Virgin), has done in its latest spot. It shows that, if you want a ...

HOTLINE

consultancies, including Magic Hat, during the past two months. Full Circle will advise the retailer ...

THE KINGS OF MADISON AVENUE: John Wren - In the first of a series of interviews with the top names in US advertising, Caroline Marshall talks to the new head of Omnicom

communications has grown, retailers have gained greater bargaining power, new technology and digital ...

INTERNET: Our friend electric - Retailers that see the Internet as a source of irritation

The Internet is rapidly transforming the world of retail commerce....The Internet is rapidly transforming the world of retail commerce. But rather than seizing the opportunities, many retailers are adopting the ostrich strategy - or even worse, they view the Internet as an enemy. Their approach mirrors that adopted by many traditional retailers when ...

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