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Ward parts company with DDB Needham Chicago

- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account....- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account. The appointment sees Ward part company with DDB Needham Chicago, its agency of two years, only weeks after DDB launched a major brand campaign for the company. In a statement the retailer said it has established a ...

Ward parts company with DDB Needham Chicago

- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account....- US Retailer Montgomery Ward 24 million ( 40 million) creative advertising account. The appointment sees Ward part company with DDB Needham Chicago, its agency of two years, only weeks after DDB launched a major brand campaign for the company. In a statement the retailer said it has established a ...

Cobban to leave post at Barclays

Barclays Bank is losing Nick Cobban, PR head for its Retail Financial Services division, after 16...Barclays Bank is losing Nick Cobban, PR head for its Retail Financial Services division, after ... position, and I think it s only fair to give him a free hand. Barclays Retail Financial Services ... restructured with each division being allocated a separate director of communications. Retail ...

CLOSE-UP: CLIENT OF THE WEEK - Ikea has a dig at Englishness. Jade Garrett talks to Matti Naar, the Swedish furniture group’s head of marketing

Once again, Ikea, the Swedish furniture retailer, is courting controversy by insulting the English...Once again, Ikea, the Swedish furniture retailer, is courting controversy by insulting the English before asking us to buy its furniture (Campaign, 18 September). Their latest ads, from St Luke s, demand that we Stop being so English , then poke fun at some of the old-fashioned attitudes ...

Campaign Report - European Media - Newspapers not dead yet - Faced with worldwide decline in circulation and increased competition from other media, Richard Cook finds European publishers embracing innovation to maintain market share

generators for the press, like retail, have increasingly sought refuge in the arms of below ... 8 per cent of its revenue from inserts, while important retail clients like the supermarket ...

HOTLINE

higher recycling targets for manufacturers and retailers. David Thornton is taking legal advice ...

REVIEW: Marketing and advertising news in the week’s press

-up as the UK s largest electrical retailer, the Dixons Group, launches the first free access service ...

NEW MEDIA: Yell offers retail link

Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell....Yell, the internet service from Yellow Pages, has linked up with Hollinger Digital to feature Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell. The site features a selection of British-made goods from suppliers such as Bendicks of Mayfair and Fortnum & Mason ...

to distributors and to retail outlets can ensure a significant boost in their brands’ sales. Ken Gofton

retailers as an incentive to stock particular lines or feature special displays. It is a potent offer ... subcontinent. More than 31,000 retailers have signed up. Conversely, the big incentive travel ... chairman of the sales promotion and trade marketing consultancy TSM, agrees. Retailers now realise ...

Smirnoff chief to lead review at Littlewoods

. She will form part of a team overseeing a radical shake-up in the pools and retail group s operation...Littlewoods has poached Susan Murray from Diageo to take on the group marketing director s role. She will form part of a team overseeing a radical shake-up in the pools and retail group s operation ... director. Tony Hillyer, group marketing services director in the retail division, will report to Murray ...

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