to remove filtersTelecoms firm 1st Line sets PR task for Countrywide
22 Oct 1999 | by ED SHELTON
retail outlets, and with a limited range of options: just two handsets, one tariff, and one airtime ...
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- PR Week UK (6)
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DIARY: Iceland’s campaigners come out of their shells and go to work on a egg
19 Nov 1999 | by ANDREW HOLT
The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon in their armoury to battle for market share. And for many retailers, PR is the weapon ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ...
MEDIA: The BBC must be realistic in how it expects to be funded
23 Jul 1999 | by MAGGIE BROWN
-establish an automatic link with the retail price index. This takes the licence fee out of politics. Modest ...
Nevada Bob picks Generation for UK and Europe work
16 Jul 1999 | by SIMON ELLERY
Nevada Bob, the world s largest golfing retailer, has hired Generation as its first PR agency....Nevada Bob, the world s largest golfing retailer, has hired Generation as its first PR agency. Generation began work on the account last week, handling consumer and trade PR, promotions, and creative ... will be promoting the retailer s specialist sectors, which include sections for women, junier golfers ...
EDITORIAL: Tobacco giants must turn to PR
25 Jun 1999 | by ANDREA GARBARINO, CEO of Massmedia Part
such as communicating with others in the tobacco trade, such as retailers, will have to be more clearly defined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
