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Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign...Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising. WARL is thought to be in line for more Arcadia work on brands including ...

MARKETING MIX - That was the week that was

, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British...15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones ...

RELATIONSHIP MARKETING AWARDS 1999: The Haymarket Customer Magazines retail award

of its ABC loyalty card showing signs of defecting to other retailers. A strategy was developed ...

BAA hands pounds 3m ads business to Claydon Heeley

Airport operator BAA has handed its pounds 3m retail division ad account to direct marketing...Airport operator BAA has handed its pounds 3m retail division ad account to direct marketing ... . Barbara Beckett, BAA s group retail marketing director, was unavailable for comment. The review was conducted by Beckett and Anna Haynes, group retail marketing controller. Claydon Heeley s role ...

Briefs

.co.uk, the online retailer, has signed a one-year deal with British Airways to sponsor the airline s in ... Retail stores division. Sterling, previously marketing controller, succeeds Andy Davies, who left to become head of marketing at BAA Retail. Shopping Unlimited, the Guardian Unlimited gift ...

RELATIONSHIP MARKETING AWARDS 1999: Travel and leisure

to overcome this by persuading some in the retail trade to become preferred agents and participate in a ...

RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (consumer)

needs to be seen in the retail context, where DIY stores are in a price war. Yet Dulux research ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

as diverse as finance, retail and telecommunications. So we wanted to ensure that the awards were ... EFFECTIVE RETAIL TITLE You (CRS) in-store magazine, was launched in spring 1996. It aims ...

Littlewoods opts to renew identity

the redesign allows the Littlewoods retail group, which is made up of several brands, to develop ... audience. The move comes as Littlewoods repositions itself as a multi-channel retailer, selling ...

200 for 2000: Top 20 Field marketing agencies - Growing business of field marketing - Field marketing may be a small sector but despite moves toward a greater reliance on technology, face-to-face contact is becoming a sought-after technique

functions, including retail calls and audits, and in-store sales support. The idea of experiencing ... have a heritage of doing this in retailing, but we are involved now in the home-calling market ... and chief executive of EMSChiara, disagrees. First, he believes that retailers will find themselves ...

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