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PRIVATE VIEW

Britain s most essential and ubiquitous retailer a brand personality we can warm to. This latest ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ...

Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign...Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising. WARL is thought to be in line for more Arcadia work on brands including ...

Omnicom duo triumphs in worldwide Fila pitch

-led brand to a sports and leisure brand. It has begun to open its first branded retail outlets ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

is the US terminology for Christmas. I know this from experience with another US-based retailer. When ... , UK-based retailers have no problem banging on about Christmas gift ideas and decorating ads ...

CAREERS: Movers

Stephanie Knowles has been promoted from retail marketing director to sales and marketing director...Stephanie Knowles has been promoted from retail marketing director to sales and marketing director (retail) at Akzo Nobel. Rob Burton, previously retail sales director, will become sales ... Market Research Association. Ellie Mayers will head the new fashion and retail PR division ...

Stop Press

. Sainsbury s has signalled its intention to link up with other non-food retail brands in its larger stores ...

Research reveals top three brands for UK managers

and marketing managers in October. The interviewees, split equally between FMCG, services and retailing ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

of the Disney Channel, retail stores and more theme parks. In 1992, Disneyland Paris was opened ... with suppliers and retailers. But love it or loathe it, P s success has been built on brand ... operas ; it was the first manufacturer to set up a sales team to target retailers; in 1924 it set up a ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

I hate shopping. It s not that I m anti-social, I just can t stand all the gormless pedestrians wandering about in a permanent stupor. Which is why I was ecstatic when I discovered boo.com was launching. Although I was initially put off by the ads for the online retailer, I kept my cynicism ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.