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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ...

MARKETING MIX - That was the week that was

, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British...15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones ...

MDI’s Business21 to hit newsstands in January

and distribute them free to opinion formers in retail, venture capital and internet start-up businesses. A ...

RADIOWATCH: The monthly analysis of radio recall in association with Emnap on Air

are mobile phone retailers Carphone Warehouse and Vodafone Retail, while Orange and One 2 One take third ... Warehouse ads have massive resonance with the vital 15 to 24 age group (75%, compared with Vodafone Retail s 67%) and with the equally important AB group (74%, compared with Vodafone Retail s 58 ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

as diverse as finance, retail and telecommunications. So we wanted to ensure that the awards were ... EFFECTIVE RETAIL TITLE You (CRS) in-store magazine, was launched in spring 1996. It aims ...

Stop Press

. Sainsbury s has signalled its intention to link up with other non-food retail brands in its larger stores ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

of the Disney Channel, retail stores and more theme parks. In 1992, Disneyland Paris was opened ... with suppliers and retailers. But love it or loathe it, P s success has been built on brand ... operas ; it was the first manufacturer to set up a sales team to target retailers; in 1924 it set up a ...

Computec title undercuts rivals

PlayStation Magazine which retails for pounds 4.99 but carries an official games CD cover mount ...

OPINION: MILLS ON ... VIRGIN’S LATEST BRAND EXTENSION

retail, cola, vodka, radio, clothes and so on - the main users of mobile phones are the young, exactly ...

Briefs

marketing, Simon Carter, to head retail strategy. He will assess opportunities for growth and brand ... joins the retail chain from BAA, where she is head of direct marketing and customer relationship management. West Quay city centre retail mall in Southampton, which is the only major shopping ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.