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CLOSE-UP: CLIENT OF THE WEEK - A prospector turned traveller Wherenow.co.uk’s Charles Seaford is offering unique holidays, Jade Garrett says.

10 Dec 1999 | by JADE GARRETT

can anyone visiting the site expect to be flogged that particular retailer s holidays? I can ...

ABTA CONFERENCE: ABTA delegates debate travel’s retail revolution - Danny Rogers reports from

02 Dec 1999 | by DANNY ROGERS

split travel retail in two. Indeed, despite the rain, the feeling was upbeat. While the holiday ...

BAA hands pounds 3m ads business to Claydon Heeley

02 Dec 1999 | by PAUL WHITFIELD

Airport operator BAA has handed its pounds 3m retail division ad account to direct marketing...Airport operator BAA has handed its pounds 3m retail division ad account to direct marketing ... . Barbara Beckett, BAA s group retail marketing director, was unavailable for comment. The review was conducted by Beckett and Anna Haynes, group retail marketing controller. Claydon Heeley s role ...

RELATIONSHIP MARKETING AWARDS 1999: Travel and leisure

02 Dec 1999

to overcome this by persuading some in the retail trade to become preferred agents and participate in a ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

as diverse as finance, retail and telecommunications. So we wanted to ensure that the awards were ... EFFECTIVE RETAIL TITLE You (CRS) in-store magazine, was launched in spring 1996. It aims ...

Lastminute.com talks to agencies over ad direction

02 Dec 1999 | by BEN ROSIER

. The online retailer currently has 300,000 registered users and is planning to ramp up its marketing ...

CAREERS: Movers

25 Nov 1999 | by CONOR DIGNAM

Davies has taken on the new role of director of retail marketing, UK Airports, at travel retail specialist BAA. He was formerly marketing director at WHSmith Travel Retail. Rupert Simonds ...

HELPLINE SERVICE: E-mail: marketing@haynet.com

25 Nov 1999 | by DOMINIC TRAYNOR, Freelance Senior Accou

, Ian Noble, says an agency can help suppliers maintain brand dominance in retail outlets and keep ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

25 Nov 1999 | by JANE BAINBRIDGE

of the Disney Channel, retail stores and more theme parks. In 1992, Disneyland Paris was opened ... with suppliers and retailers. But love it or loathe it, P s success has been built on brand ... operas ; it was the first manufacturer to set up a sales team to target retailers; in 1924 it set up a ...

Big brands are losing consumers’ trust

18 Nov 1999 | by PAUL WHITFIELD

Boots has overtaken Marks s most trusted retailer, while Heinz has passed both Cadbury...Boots has overtaken Marks s most trusted retailer, while Heinz has passed both Cadbury and Kellogg to become the most trusted food brand, according to a survey by consumer consultancy, The Henley Centre. The research also identified a number of brands which had rapidly created trust ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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