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DIRECT NEWS: Retailers reject Govt plea for data

Major supermarkets have scorned a controversial approach from the Government to share customer data for research into genetically modified food.

Fox’s biscuits hires Leedex to lift consumer profile

and big retailers....UK biscuit brand Fox s has hired Leedex Public Relations to raise its profile among consumers and big retailers. Fees are expected to exceed pounds 100,000 for the consumer and trade account ... retailers. Fox s head of marketing, Clare Field, said the change was designed to give fresh impetus ...

Barclays set to slash agencies

division, Barclays Retail Financial Services, spends at least pounds 1.5 million each year on external ... of Barclays Retail Financial Services. The move comes as the division condenses its marketing ... Barclays Life, worldwide retail banking, Barclaycard and investment product b2. The teams ...

FD dropped as Mirror Group hires Finsbury

is retail giant Great Universal Stores, whose deputy chairman, Sir Victor Blank, is also Mirror Group s non-executive chairman. Finsbury handled PR for GUS s takeover of retailer Argos last year ...

Leagas Delaney ditches Nationwide again

of central retail operations. ...

CLOSE-UP: CLIENT OF THE WEEK - Levi’s marketer keeps mobile. Kenny Wilson is scouring Europe in search of youth appeal, Jade Garrett says

, including marketing, retail and product development in the UK and overseas. This is his fifth role change ...

HOTLINE

director of Selfridges Retail, as its new strategy director. Ponsonby will oversee the marketing ...

MEDIA: FOR THE RECORD

for business media and consumer and retail media respectively, DMG intends to make a number of acquisitions ...

FINANCE: VILLAGE LIFE - TBWA's 'Village' concept won NatWest's pounds 50m account last year. Meg Carter reports on a unique work environment

on overall branding, a second on cards and mortgages, a third on retail banking (including current accounts ...

REVIEW: Marketing and advertising news in the week’s press

-fixing by designer manufacturers. The retailer will be discounting brands including Dolce aimed at cats aired ... The Carphone Warehouse is to review Tandy s advertising after acquiring the high street electrical retailer ... Island, the high street fashion retailer. The agency won the business after a three-way pitch, headed ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.