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MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

. The site is divided into nine zones: consumer products, retail, leisure, service, advertising, below ...

Dixons hires Le Fevre to revamp retail arms

The Dixons Group has ended its search for a consumer agency to work across its retail brands ... electronics retailers Dixons and Currys, mobile phone outlet The Link, and its distribution and after sales ... affairs advice. The final major Dixons retail brand, PC World, retails the use of Red Consultancy ...

NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has suffered a barrage of negative press over ATM charges and fat cat salaries and PR has taken the brunt of the blame

branding, says Barclays. Paul Barber, corporate communications director for Barclays Retail ...

Phipps takes all after Sherry bid

PR fees have increased by a third. The agency also takes responsibility for all retail promotions ...

CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton

mega-store. In the face of these protests US retail giant Sears has cancelled its contract to stock ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.