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DIRECT: Armed Forces finance business goes to Ping

The Navy, Army, Air Force Institute (NAAFI), which supplies retail, finance and leisure goods...The Navy, Army, Air Force Institute (NAAFI), which supplies retail, finance and leisure goods to families of the UK armed forces, has hired Ping Communications to handle the through-the-line account for its financial services division. Ping won the work after a three-way pitch against Black Cat ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

for really creative promotions, strong enough to overcome the resistance of retail buyers. Among ...

DIRECT BRIEFS

, including retail design for BOC s retail outlets and a new web site....BOC Gases, the industrial gases giant, has awarded BBM Carlson its marketing communications account, following a statutory three-way pitch. The brief involves developing a range of existing and new services, including retail design for BOC s retail outlets and a new web site. ...

NEWS BRIEFS

will be extended to enable customers to buy goods from retailers and use the Post Office as a collection point....The Post Office this week launched a trial scheme allowing consumers to nominate their local branch as an alternative address for the delivery of parcels, packages and items requiring a signature. The initiative will be extended to enable customers to buy goods from retailers and use the Post Office as a ...

DIRECT: Worldchoice hires RP&F for direct debit

. This move gives us the opportunity to explore retail database marketing, while providing additional ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

12.9% Retailer/store cards 10.3% Insurance 10 ...

DIRECT NEWS IN BRIEF

s Holidays and Lakeland. Db-insight, based in London and Manchester, specialises in the mail order, retail...s Holidays and Lakeland. Db-insight, based in London and Manchester, specialises in the mail order, retail ...

DIRECT: Cussons to back Everyday launch with door-drops

market. The launch of Everyday Freshness has been seen by retailers as a positive move ...

Briefs

TD Waterhouse, the UK s largest retail stockbroker, has split its UK marketing between two creative...TD Waterhouse, the UK s largest retail stockbroker, has split its UK marketing between two creative agencies following a review. Incumbent Maher Bird Associates retains the above-the-line work, while Edge/GMC has been awarded the direct marketing and promotions work. The total budget is understood ...

DIRECT: QVC backs up TV theme with trial 60,000 mail-out

no plans to move into catalogue retailing. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.