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Building Retail Brands
01 Sep 2000 | by Terilyn A. Henderson and Elizabeth A. Mihas
Establishing and communicating a brand may be harder for multibrand retailers than for their single...Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel ... research shows, add five points on average to shareholder returns. Do retailers have the same access ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
