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Red Bull drives consumer trial

31 Dec 2000

Punch Retail is encouraging consumer trial of its drink brand Red Bull with alternative spirits. The on-trade push, through Angel Uplift Marketing, lasts until mid-December. It offers special prices for double, specified spirits combined with Red Bull for pounds 2.95 and pitchers priced at pounds 8 ...

UK agency picks up APMA's top award

31 Dec 2000 | by ANNA CLARKE

-to-business campaign for its Sex Drugs Dynamo in the best retail account specific category for its millennium ...

WE LIKE THIS: Web shop-fronts for the masses

31 Dec 2000

their commission, and Asia4Sale gets retail revenue, and is personally recommended to each of its customers. ...

ACCOUNTS: New accounts this month

31 Dec 2000

Digital rights management company Reciprocal has signed up Asian entertainment retailers SoundBuzz and OneAsia.com as clients for its online distribution and rights management products. ...

MARKET SURVEY: POP - In store impact - Once regarded as little more than cardboard eye candy, POP is defining a new role for itself as one of the few tools that directly addresses consumers in a fragmented media market

31 Dec 2000 | by ANNA CLARKE

- namely the consumer with money in hand, the retailer recommendation, the brand and product - in a retail environment, believes Iris account director Claire Glennane. 'POP makes consumers understand ... Instore's Lynch there is a great deal of variation between what retailers will accept. This view ...

Brand show ups visitor numbers

31 Dec 2000

Awards - held during the same week - was the culmination of 4,000 retailers, licensors and licensees ... retailer of the year. ...

ROUND UP: News from around the world

31 Dec 2000

US internet clothing retailer Lands End is using new technologies to overcome one of the biggest obstacles to online clothes shopping: not being able try on the clothes. Lands End uses a technology called ImageTwin Personal Body Scanning (www.tc2.com) to create a completely personalised virtual ...

Coral raises profile with event tie-ins

31 Dec 2000

High-street betting retailer Coral is aiming to raise awareness of its EuroBet service with a six-figure campaign capitalising on the excitement surrounding this year's Rugby League Cup. The multi-disciplined programme kicked off last month with the help of record English try scorer Martin ...

Clinton selects Homer winner

31 Dec 2000

Clinton Cards had thousands of responses to its competition to find the UK's real-life version of Homer Simpson. The card retailer, in association with 20th Century Fox Licensing and Merchandising, began the promotion on Father's Day in June, and invited children across the country ...

NOW SHOWING: Jade4you

31 Dec 2000

about your character, and how compatible you are with other signs. There's a flat, yet-another-retailer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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