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CAMPAIGNS: Crisis Management - Oil industry limits ’Dump the Pump’

sectors of the petrol retail market (major oil companies, independent retailers and supermarket retailers) adopted different PR strategies. The four major companies - BP Amoco, Esso, Shell and Texaco ... that was easily manageable. Meanwhile, the Petrol Retailers Association, which represents the interests ...

Fry accepts Scottish Power’s leading role

support for the company s new retail strategy. He will focus on the use of the SP brand to promote the company as an electricity and gas retailer, the spokesperson said. Scottish Power, a FTSE 100 ...

FH lands PowerGen public affairs brief

, which owns and builds power stations as well as retailing gas, electricity and telecoms space, is also ...

CAMPAIGNS: Product Launch - Warming to benefits of solar power

through Eastern Energy, its retail arm in the UK, introduced Solarnet, a ground-breaking deal ...

National Power comms prepares for demerger

National Power, the UK s top energy firm, has established shadow communications teams ahead of its demerger into two separate companies. The utility plans to split into nPower, controlling UK retail markets and its 15 UK power stations, and International Power, which will run foreign ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.