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GLOBAL RANKINGS 2001: CANADA - Courting interest. The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports

for grabs in competitive pitches. Electronic retailer Best Buy of Minneapolis hired the Toronto office ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

, on discovering the Micro Skate Scooter. Despite reticence on the part of retailers, who deemed the product a ... trend-setting retail outlets, such as Conrad and Skate shops, Image Wizard developed a two-phase cult ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

to the trade at the London Toy Fair in January, a time when retailers traditionally place their orders ... industry consumer show, where the British Association of Toy Retailers named Tracy Island ... result, retailers who had not stocked the range were keen to stock the product, just as Vivid introduced ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.