The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...
Entire, the direct marketing agency, has hired former Iceland marketer Andrew Howell as a senior data planner. Howell, who was marketing database manager at the supermarket retailer and previously worked at GUS Home Shopping and Supanet, will play a key role in the agency's data planning department ...
of marketers from Marks & Spencer Financial Services and the main retail business is talking to a number of ad ... handles advertising for M&S retail, and Bates UK, which was appointed to the firm's financial services ad ... between M&S' core retail business and the financial services division. Marketing director Alan ...
The campaign is a Christmas promotion for Pharmacy2U, the online beauty and health retailer, targeting relevant sections of MyPoint's 200,000-strong member database. On opening the email, the recipient hears a voice stating: "Wait, don't delete me. Save money this Christmas with unbeatable prices ...
to build closer relationships with its customer base. The mobile phone retailer is working with DM ... of Carphone Warehouse's Direct division by improving loyalty to the retailer and increasing lifetime value ... by appointing edge The retailer recently announced that Virgin Mobile products would be sold in its ...
So far, the marketing efforts include the hiring of Omnicom Group-owned Rapp Collins for a direct mail campaign, as well as a change in the communications strategy with retailers. The possibility of a new advertising strategy has also been suggested. Rapp Collins has been charged ...
that the retailer describes as "very big" and "commercially sensitive." The appointment follows a three ... exclusively for its DM work. The retailer said in a statement: "We think it's right to have more than ... . The retailer has also installed CD listening posts, DVD preview screens, and wine experts in its stores ...
result of the commercial agreement between AOL UK and buy.com, the online retailer, which John Lewis ...
their card at selected retailers, American Express makes a 10p donation to the Pink Ribbon Foundation ...
hard hit were financial services, transport and travel. In contrast, retail and FMCG and consumer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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