to remove filtersTHE BOOK OF LISTS: The 10 Best text messaging campaigns
17 Dec 2001
more than 150 retailers. The scheme simply alerted shoppers of offers while they shopped. Response ...
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THE BOOK OF LISTS: The 10 Best rumours
17 Dec 2001
the rumour mill. 3. Procter 10 million retailer at the AAR," was heard at Campaign for three months ...
THE BOOK OF LISTS: The 10 Best Campaign Picks of the year
17 Dec 2001
but the introduction of Swedish-style mafiosi added a dash of extra eccentricity into the retailer's advertising ...
THE BOOK OF LISTS: The 10 Most complained about ads
17 Dec 2001
enough identified as advertising material. 6. Ikea The Swedish retailer's TV campaign ...
Contract publishing boosted by findings from Henley Centre
14 Dec 2001 | by MATTHEW COWEN
as a direct result of reading about them. This figure rose to 70 per cent within the retail sector ...
Cheetham Bell lands Matalan brand task
14 Dec 2001 | by JOHN TYLEE
Matalan has appointed Manchester's Cheetham Bell JWT to handle a 2 million brand awareness campaign, although the discount clothing retailer insists cdp-travissully's tenure of its main acount is secure. Cheetham Bell, which picked up the assignment after a pitch against a number ...
THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change
14 Dec 2001 | by JOHN TYLEE
." Family: A daughter aged nine, a husband in retailing, a cat called Miss Kit and a dog called Roscoe ...
MediaCom unveils regional division
07 Dec 2001 | by CLARE CONLEY
of billings from clients including COI Communications, Warner Village Cinemas and retail accounts ...
The Screen test - Campaign Screen's international ad picks
04 Dec 2001
' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ...
OPINION: Stuart Elliott in America
30 Nov 2001 | by STUART ELLIOTT, the advertising columnist at The New York Times
retailers, marketers and agencies will be dropping? That question becomes more pointed ... is known as Black Friday, the start of the make-or-break period for retail chains and, by proxy ... . This time, holiday shoppers must do yeoman duty for retailers to salvage what has been a dreadful year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
