and independent retailers. CHI secured the business after a pitch against a small number of undisclosed ...
TK Maxx, the clothing retailer, is using door-drop marketing for the first time to boost awareness of its stores ahead of Christmas. The company has appointed The Leaflet Company to deliver 1.2 million leaflets in the UK and the Republic of Ireland in a bid to drive customers into its 100-plus ...
effort that hinges on us getting the right product in front of the retailers. It's all about street ...
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads ... retail distributor Booker earlier this year. The TV campaign comprises two executions, 'The Wild ...
' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ...
Fashionmall.com, a New York-based fashion portal, said it was considering pulling out of online retailing as it is doing too little business online to justify the continuing costs. It is understood ... direct retail to a portal connecting consumers with retailers, manufacturers and catalogues. As well ...
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
and retail activity. Wilson, 35, replaces Robert Hanson, who is now company president in the US ... be sold by unauthorised retailers such as supermarket giant Tesco. However, the ruling has ...
of prices, set by retailers, not by us. The reason for pricing disparities between different countries ... Christie. "For example, there is eight times more retail space per capita in the US than the UK, which means US retailers benefit from economies of scale. Tesco's attitude is hypocritical ...
goods (seemingly now a God-given one). One week on, brand manufacturers and retailers are taking up ... the damage that opportunistic retailers can inflict - and it is one that Marketing will continue to make ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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