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Phones 4u hires two for direct sales

's advertising for its 250 retail stores is handled separately by Cheetham Bell JWT with MediaVest handling ...

DIRECT BRIEFS: Carphone Warehouse hunting marketing agency

Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke ... Warehouse products. Agencies already on the retailer's DM roster include Edge, Brann Agency UK and Clark ...

DIRECT BRIEFS: Motorola launches national sampling campaign

Motorola is launching a national sampling campaign to promote two new products to consumers in the run-up to Christmas. The mobile phone manufacturer is providing key mobile retailers with promotional staff to boost sales of the Motorola T191 and V66 handsets. Developed by below-the-line agency ...

AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss

not another retailer - was needed. In 2001, Bates pulled in three. BSkyB picked Bates for its 40m Sky ...

STOP PRESS: BT to offer free off-peak calls

BT has unveiled plans to offer customers free off-peak calls from January 7 as part of its BT Together package. It has also launched the UK's first digital cordless phone that sends and receives text messages from a fixed line. Separately, BT Retail has confirmed it is to shed around 4000 jobs between ...

The Screen test - Campaign Screen's international ad picks

' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ...

The Link to offer MaxItUp ringtone and game brand

retail market has attempted to exploit demand for added-value services. Generating revenue from non ... , with replacements and upgrades rather than first-time buying being the key," said Garner. "As a retailer, we can ...

Tiny Computers announces £4m brand campaign

Tiny Computers, the PC retailer, is poised to inject 4m into its first brand advertising campaign, after this week announcing an expansion drive to create 450 jobs and boost turnover by 100m ... to Christmas. Media is handled by Carat. The brand campaign comes on the back of the retailer's deal ...

ANALYSIS: BT's bid for greater brand reach - BT is diversifying into new areas, including financial services. But is the brand strong enough to bear the stretch?

Retail managing director Angus Porter has stated previously that growing the division would aim ... .0bn) 137,000 BT Retail, BT Wholesale mmO2 ...

Great name for a brand - The Lowbrow Lowdown

exploitative. "We've heard of price gouging by retailers of American flags, 'Infinite Justice' mouse ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.