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BLM Media has won the Freeport Leisure media planning and buying account. BLM, which replaces John Ayling & Associates, will work alongside RPM3 for the out-of-town designer retail outlets. ...
claim the "experiment for free" press and TV work was created by Farm after Virgin Retail was not satisfied with work submitted by TBWA. However, the Virgin Megastores head of retail marketing ... for us - it really stands out." Virgin Retail reviewed its media account earlier this year ...
. The agency reports to Anna Woollven, Osram retail marketing and communications manager. ...
-supply that is putting their retail operations in a vulnerable position. Own brands are subsequently being ... Cellnet on 10.9 million. Name-only retailers have got problems keeping up sales rates ... likely that Vodafone's initiative to transform its stores from retail to customer care outlets ...
in retail outlets, she said. The brand will also figure in promotional events such as film premieres ...
. Other tactics include visits to DVD authoring centres, while retail promotions offering free DVDs ...
've redistributed the marketing budget and the way we distribute the paper as well as our method of retail ...
is bracing itself for an arduous Christmas season. And the Great Universal Stores-owned retailer's new ... by way of high street shops, catalogues, internet and now iTV into the third largest non-food retailer ... , and as quickly as possible. I have 450 unglamorous retail outlets hidden in the seedier end of the high ...
Boulton, head of marketing communications at Halifax, as head of brand marketing and retail sales ...
with retailers to build first the category, then the brand. In a session entitled 'Driving brands through retail' Stephen Mawby, director of consulting at Glendinning, explained that in order to grow ... in that category. "Retailers do not care about brand growth, but about category growth," said Mawby ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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