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THE BOOK OF LISTS: The 10 best SMS campaigns

as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...

Hachette switches distributors in wake of Emap split

Marketforce will begin distributing Hachette UK's magazines, which include Sugar, Elle and B, from March. Vivien Cotterill, managing director of Hachette Filipacchi UK, said Marketforce offers Hachette "a route to market that is well established". "The combined power and retail sales value ...

Gillette develops debut direct work

will also involve other areas of dunnhumby's offering, including its retail arm and data analysis unit ...

BRANDING BRIEFS: Promotion at Coutts Retail Communications

Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L

Arcadia group marketer to quit role

Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after...Arcadia will scrap the role of group marketer following his departure, handing marketing responsibilities to its individual retail chains. Sharp, one of the UK's best-known retail marketers, is expected ... , Principles and Hawkshead to a management buyout team, which formed Rubicon Retail. The high-street empire ...

BRANDING BRIEFS: Watt overhauls brand identity

templates, corporate identity, retail environments and multi-media design as well as packaging design.

DIRECT BRIEFS: Butterkist launches sampling campaign

as the cinema. Independent retail newsagents and convenience stores will give away a bag of Butterkist Nacho

BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?

is sliding at London's best-known retailer. Daniel Rogers reports on its fortunes....Harrods which best embodies the festive retail experience for Londoners (and generations of tourists ... store. At the same time other luxury brands have moved into the retail space with panache. Sitting ... that turnover at Harrods Ltd, the UK retail arm of Mohammed Al Fayed's empire, has dropped from £533.9m to £526 ...

CAREERS: Company CV - TUI UK

, Portland Direct, SkyTours, Just and Club Freestyle and travel retailers Lunn Poly, Skydeals, Travel House...TUI UK is the corporate name of the merged businesses of Thomson Holidays and UK distribution, which incorporates the retail outlets and includes some of the functions of the former Thomson Travel Group. TUI UK forms part of TUI Northern Europe, which also includes the Specialist Holidays Group ...

Optical Revolution hires Immediate Sales for ads

Optical Revolution, the budget spectacle retailer, has appointed M C Saatchi's Immediate Sales..., but then go to the retailer to purchase cut-price lenses and designer frames. The absence of in-store optometrists and the low mark-up on lenses enables the retailer to provide frames at a cheaper price ... was marketing director of electrical retailer Tempo between 1992 and 1999 and most recently its deputy chairman ...

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