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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...

BRANDING BRIEFS: Promotion at Coutts Retail Communications

19 Dec 2002

Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L

Arcadia group marketer to quit role

19 Dec 2002 | by MARK KLEINMAN

Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after...Arcadia will scrap the role of group marketer following his departure, handing marketing responsibilities to its individual retail chains. Sharp, one of the UK's best-known retail marketers, is expected ... , Principles and Hawkshead to a management buyout team, which formed Rubicon Retail. The high-street empire ...

BRANDING BRIEFS: Watt overhauls brand identity

19 Dec 2002

templates, corporate identity, retail environments and multi-media design as well as packaging design.

DIRECT BRIEFS: Butterkist launches sampling campaign

19 Dec 2002

as the cinema. Independent retail newsagents and convenience stores will give away a bag of Butterkist Nacho

BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?

19 Dec 2002 | by DANIEL ROGERS

is sliding at London's best-known retailer. Daniel Rogers reports on its fortunes....Harrods which best embodies the festive retail experience for Londoners (and generations of tourists ... store. At the same time other luxury brands have moved into the retail space with panache. Sitting ... that turnover at Harrods Ltd, the UK retail arm of Mohammed Al Fayed's empire, has dropped from £533.9m to £526 ...

Optical Revolution hires Immediate Sales for ads

19 Dec 2002 | by BEN BOLD

Optical Revolution, the budget spectacle retailer, has appointed M C Saatchi's Immediate Sales..., but then go to the retailer to purchase cut-price lenses and designer frames. The absence of in-store optometrists and the low mark-up on lenses enables the retailer to provide frames at a cheaper price ... was marketing director of electrical retailer Tempo between 1992 and 1999 and most recently its deputy chairman ...

B&Q launches loans service for financing DIY work

19 Dec 2002

The Kingfisher-owned DIY retailer wants to compete with established loan providers by offering a ... 's latest effort to position itself as a broad home improvements brand, rather than just a retailer of DIY ... launch comes on the back of buoyant third-quarter results last week from Kingfisher, in which the retail ...

BT enlists access hotspots to offer Openzone launch

19 Dec 2002

.BT plans to have 4000 access points within three years. BT Retail chief executive Pierre Danon has ...

BRANDING: Shell plans own-brand food for petrol stations

19 Dec 2002 | by TANIA MASON

retailing experience to exploit the food and grocery opportunities in its forecourt outlets. Shell ... 's maturity in the retail arena, so a sub-brand was developed. Re-Fresh! is an English word, but is widely ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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