ANALYSIS: Forum marketers reap benefits of PR in the mix
27 Sep 2002 | by ALASTAIR RAY
to be media,' says Amanda Mackenzie, BT Retail director of marketing services. 'People are looking quite ...
as communicating new initiatives such as its retailing concept JobShop. An anonymous reader survey conducted ... across three key brands, pub retailer Regent Inns had problems creating two-way communications between ...
to be media,' says Amanda Mackenzie, BT Retail director of marketing services. 'People are looking quite ...
. Retailers are being urged to ensure they exploit the event. Gordon Ritchie, the council's external relations ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.