to remove filtersGillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
will also involve other areas of dunnhumby's offering, including its retail arm and data analysis unit ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...
DIRECT: Gillette develops debut direct marketing work
19 Dec 2002 | by MARK KLEINMAN
will also involve other areas of dunnhumby's offering, including its retail arm and data analysis unit ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
that marketing spend could rise in the US next year was backed up by a consumer retail financial services company ... marketing will be up 0.9%. In the retail and mail order sector, interactive marketing is set to jump 8 ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
retail companies, including B&Q and Big W, the superstore arm of Woolworths. According to Read: "We ...
AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
the DM launch of its credit and loyalty card, one of the most radical marketing initiatives in the retail ...
CRM's impact on the bottom line
12 Dec 2002
: "Tesco is the smartest grocery retailer in the world, small on the global stage, but punching above its ...
CAP warns about prize draw mailers
11 Dec 2002 | by Claire Billings,
cash award. The mailing from Express Forwarders implies that recipients have won a TV with a retail ...
Royal Mail backs 'Rings' promo with email
25 Nov 2002 | by Jennifer Whitehead,
consumers buy books of 12 first-class Christmas stamps. Up to 14m gamecards will be issued by 55,000 retail ...
Britannia denies it has awarded £12m media task
22 Nov 2002 | by Claire Billings,
Reports suggested that MediaCom had beaten Carat and MediaVest Manchester to win the account, but both the client and the MediaCom denied the account has been decided. Britannia marketing director Adam Tewson confirmed that the retailer had shortlisted and was still in discussions with MediaCom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
