BRANDING BRIEFS: Purbeck Chocolate Co launches first product
12 Dec 2002
is seeking retail listings nationwide.
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MEDIA BRIEFS: GQ strikes deal with Allied Domecq
12 Dec 2002
exclusively at its readers' evenings events at top retail stores such as Liberty in Regent Street and Pal
NEWS BRIEFS: Car People appoints PWLC to creative account
12 Dec 2002
The Car People, the on- and offline car retailer, has appointed PWLC to its £1m creative account
STOP PRESS: Latest Phones4u ad banned from TV
12 Dec 2002
Mobile phone retailer Phones4u is being forced to restrict its latest ad to cinemas after
Barclays rejigs marketing for core businesses focus
12 Dec 2002 | by POPPY BRECH
The restructure, led by group marketing director Simon Gulliford, sees retail marketing director ... the right emphasis and priority. Andrew Gillespie will take over Harvey's role as retail marketing ... for its retail business and to oversee a more environmentally friendly repositioning of the brand ...
MEDIA CHOICE: Till receipts
12 Dec 2002 | by BRIAN GIBB, Director, Promotional Risk Management
are gone. Or so the retail multiples would have us believe. Ever resourceful in the search for media through which to engage customers, Sainsbury's is just one of a number of retailers running promotions ... evidence that promotions at the point of payment demonstrate retailers' continued, resourceful ...
Publishers have spas in their eyes
12 Dec 2002 | by Matthew Brown
s leading health resorts, Champneys. It will also retail in newsagents for 3.50. Content will include ...
Granada to Box Clever with disposal
12 Dec 2002 | by MediaWeek
certain to be Granada's 50% stake in Box Clever, the TV and video rental and retail business formed ... been split into two parts: a retail chain which operates 200 shops across the UK and is being run ...
Ad budgets suffer as downturn continues
12 Dec 2002 | by MediaWeek
. Retail and distribution companies have been most reticent to invest in their brands over the past 12 ...
BRAND HEALTH CHECK: Lloyds TSB - Can Lloyds TSB get its image back on track?
12 Dec 2002 | by BEN BOLD
retailers and dotcom survivors, the often shared customer base is in danger of being lured away by a more ... as its branding. It doesn't serve your needs as well as the new retail banks, nor help you get as much ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
