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Another difficult category, dominated - yet again - by Ikea, the brand that never ceases to amaze in terms of ad creativity. 'Lamp' turns the hardest hearts to jelly with its sad tale of a lamp cast out on the street, having been replaced by a shiny, new model. 'Organised' picked up awards around the...
Do we feel sorry for a discarded lamp that's cast out on to the street to battle the howling wind and rain, while a shiny new one takes its place? This spot could have been lifted from the opening scene of a feature film and the director's ability to woo the viewer into feeling emotion for anything...
Brilliant comic timing is to the fore in this simple and well-cast ad for Ikea, which scooped a Gold at this year's One Show. The camera pans onto a couple wistfully gazing into the window of a meticulously kept apartment across the road. They console themselves that neatness must equal boredom until...
This witty spot to promote the launch of Sweden's first petrol express supermarkets continues this year's theme of making dogs the new stars of commercials. Of course, no animal was hurt during the making of the film, as a dummy, not a real fluffy pooch, was used. An unusual and amusing approach.
Fugees star Wyclef leaves a club with a beautiful woman draped on each arm. Life takes a turn for the worse when the celebrity gives an autograph: he's been duped into signing a marriage contract that weds him to a cracked-tooth redneck fan. The second scene shows Wyclef surrounded by several hillbilly...
New directors Zak Dan have taken a filmic approach to the unlikeliest of clients, the Finnish Post Office. References for 'Envelope' range from 1984 to Charlie Chaplin, while 'Vacuuming' is a spoof of horror and alien blockbusters. The mood of the campaign aims to show the modern face of the client...
as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ... magazine developed by Aerodeon. Entrants then received a coded text voucher to redeem at one of 400 retail ...
Marketforce will begin distributing Hachette UK's magazines, which include Sugar, Elle and B, from March. Vivien Cotterill, managing director of Hachette Filipacchi UK, said Marketforce offers Hachette "a route to market that is well established". "The combined power and retail sales value ...
will also involve other areas of dunnhumby's offering, including its retail arm and data analysis unit ...
Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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