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DIRECT BRIEFS: Butterkist launches sampling campaign

as the cinema. Independent retail newsagents and convenience stores will give away a bag of Butterkist Nacho

BRANDING: Shell plans own-brand food for petrol stations

retailing experience to exploit the food and grocery opportunities in its forecourt outlets. Shell ... 's maturity in the retail arena, so a sub-brand was developed. Re-Fresh! is an English word, but is widely ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

Which means I can pretty much say what I like. So ... er ... bumhole! Of course, such licence means less at Christmas than at any other time. Criticising seasonal retail commercials has much ... Pickett's Midnight Hour is a welcome respite from Jingle Bells. Marks Solomon Degia, retail ...

MEDIA BRIEFS: GQ strikes deal with Allied Domecq

exclusively at its readers' evenings events at top retail stores such as Liberty in Regent Street and Pal

BRANDING BRIEFS: Purbeck Chocolate Co launches first product

is seeking retail listings nationwide.

Lucozade moves into snacks with Sport bar launch

The 50g cereal-based bar will be the latest extension of Lucozade Sport range, which currently includes an isotonic drink and a 'carbo-gel' energy boost product. The bar, which is high in carbohydrate and protein but low in fat, will be introduced into specialist retailers such as Boots in Q1 2003, with a mass ...

BRANDING: M&S hires Brandhouse to flag up alcohol lines

Marks Spencer has hired Brandhouse WTS to introduce some 'retail magic' into its wines, beers...Brandhouse, which was appointed following a three-way pitch, has been briefed to bring a 'wow factor' to the retailer's alcohol sections. M S wants to transfer the high quality perceptions associated ... previously worked on retail projects for BHS, Littlewoods, Seattle Coffee Company and Virgin Vie. ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - HOVIS

, it was making less and less money. Sales were rising off the back of the major retailers' drive for low prices

Patak's appoints top marketer for growth strategy

Mannion will report to group managing director David Page and will be responsible for worldwide marketing and all new product development. She joins Patak's from natural foods company The Braes Group, where she was group marketing director. Before that she was UK marketing director for retail ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - WALKERS CRISPS

.9%. In the grocery market every £1 spent on advertising has generated £1.70 in retail revenue during the past two ...

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