to remove filtersNaked and Karmarama to reintroduce NFL to viewers
13 Dec 2002 | by MARK SWENEY
. The campaign used a Japanese theme for a Selfridges retail promotion that included Japanese-style jingles ...
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EDITORIAL: A brand is for life, not just for major Christmas TV ads
19 Dec 2002 | by CRAIG SMITH, Editor
as they are, these particular media and retail spaces are the most likely to convert prospects to sales ... . Confectionery, toys and games, spirits and retailers are among those sectors for which seasonal weighting works ...
Luxury Skoda debuts in Fallon TV campaign
13 Dec 2002 | by JENNY WATTS
. It will retail between £14,200 and £24,500 and is aimed at company car drivers. The campaign updates the "It ...
DIRECT BRIEFS: Passport2Sport goes live
12 Dec 2002
using vouchers with a retail value of as little as £10.
RFL nets Camelot marketer for top commercial post
12 Dec 2002
and retailer services at Camelot Group, where he has spent the past eight years. Prior to that, he held senior ...
Future increases print-run for PS2 title as consoles soar
09 Dec 2002 | by Staff,
is out on sale December 27. Both are covermounted with a playable DVD and retail at £5 ...
Tussauds Group nets BAA director
05 Dec 2002 | by MARK KLEINMAN
Davies, who has spent the past three years at BAA as retail marketing director overseeing airport interests including Heathrow, Gatwick and Stansted, will join the Tussauds Group in the new year ... , retail buying, pricing and revenue management. He replaces previous commercial director Bruce ...
Britannia Music launch hits setback
05 Dec 2002 | by MARK KLEINMAN
The firm, which has been hit by competition in recent years from online retailers and supermarket chains, had developed the Source brand in conjunction with Wolff Olins. But it is understood that the launch has run into unspecified difficulties. Other names are now being considered alongside ongoing ...
BRAND HEALTH CHECK: American football - Can the NFL get Brits to turn on the Super Bowl?
05 Dec 2002 | by SAM SOLLEY
pyramid of audience apathy. For most Brits the Super Bowl is more likely to mean retail-park ten ...
IPC promises new launches with management shake-up
29 Nov 2002 | by Gordon MacMillan,
, the travel and retail division of Euromoney Institutional Investor, returns to IPC as managing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
